With Professor Robert West
What convictions and desires form our choices, and motivate us to take action, personal, professional and political? What incentives, arguments or punishments might cause our decisions and behaviour to change? And where does the role of morality and identity lie in the process of motivating others to alter their views and judgements? These are crucial questions in a world in which we are subject to an overwhelming stream of information and persuasion, and where there is little time for reflection about how we should respond. Robert West is Professor of Health Psychology at University College London and an Associate of UCL’s Centre for Behaviour Change.
Nearest tube station Farringdon. 6.45pm (doors open 6.30).